The title tag could be your most effective in terms of SEO and visitor conversion. The title appears in several locations; the window title bar, the default bookmark title and, most importantly, the title of your search engine listing. A superior title tag successfully and succinctly combines the three following elements, thereby optimizing its effectiveness:
- Primary Keyword or Keyphrase
- Attention Grabber
- Maximum Length of 70 Characters
First, you should have your primary keywords unless your brand is so strong your site can rank without it. Second, construct concise marketing copy (2-3 words, ideally) that makes users want to click your site over the others. Last, never forget to respect recommended search engine title lengths in order to avoid the dreaded ellipsis (…). If you are able to incorporate a key benefit into your title, you’ll have a leg up on the competition providing you deliver consistent messaging and an efficacious marketing funnel.
Striking a optimal balance between keyword-rich and effective advertising copy is essential to maximizing clicks and traffic. The title tag is one worth putting a lot of time into.
